Materia
Materia is an online NFT gallery featuring diverse artworks from multiple artists.
The Parisian studio Golgotha envisioned an identity that showcases the gallery's variety through multiple "M" symbols. They approached my friend Ulysse and I at Bumo to create a video that brings this concept to life.
Our task was to showcase the seamless transformation of these logos while taking viewers on a virtual journey through an imaginative museum inspired by the works of Zaha Hadid.
Role
Art Direction, CGI, Animation
Year
2022
Credits
Creative Direction – Golgotha
Art Direction – Golgotha, UIysse Luque, Benoît Texier
Motion Design & 3D – Ulysse Luque, Benoît Texier, Thibaut Iturra
Sound Design – Egon Elliut
Materia
Materia is an online NFT gallery featuring diverse artworks from multiple artists.
The Parisian studio Golgotha envisioned an identity that showcases the gallery's variety through multiple "M" symbols. They approached my friend Ulysse and I at Bumo to create a video that brings this concept to life.
Our task was to showcase the seamless transformation of these logos while taking viewers on a virtual journey through an imaginative museum inspired by the works of Zaha Hadid.
ROLE
Art Direction, CGI, Animation
Year
2022
Credits
Creative Direction – Golgotha
Art Direction – Golgotha, UIysse Luque, Benoît Texier
Motion Design & 3D – Ulysse Luque, Benoît Texier, Thibaut Iturra
Sound Design – Egon Elliut
Identity
Golgotha, the masterminds behind the identity, crafted a collection of vector-based "M" symbols for the identity.
Identity
Golgotha, the masterminds behind the identity, crafted a collection of vector-based "M" symbols for the identity.
Animatic
We kicked off the process by crafting a precise animatic. I worked on carefully choosing the "M" symbols that would seamlessly transition in 3D while also defining the rhythm and duration of the video.
Animatic
We kicked off the process by crafting a precise animatic. I worked on carefully choosing the "M" symbols that would seamlessly transition in 3D while also defining the rhythm and duration of the video.
Working with Houdini
Once the desired timings were established, we transformed the selected logos into 3D models and integrated them into Houdini, renowned for its powerful simulation solvers.
After numerous trial-and-error attempts, we successfully achieved a gratifying animation. The final technical hurdle involved ensuring that the newly transformed shapes retained sharpness after the ferrofluid-inspired transitions.
Working with Houdini
Once the desired timings were established, we transformed the selected logos into 3D models and integrated them into Houdini, renowned for its powerful simulation solvers.
After numerous trial-and-error attempts, we successfully achieved a gratifying animation. The final technical hurdle involved ensuring that the newly transformed shapes retained sharpness after the ferrofluid-inspired transitions.