Materia

Materia is an online NFT gallery featuring diverse artworks from multiple artists.

The Parisian studio Golgotha envisioned an identity that showcases the gallery's variety through multiple "M" symbols. They approached my friend Ulysse and I at Bumo to create a video that brings this concept to life.

Our task was to showcase the seamless transformation of these logos while taking viewers on a virtual journey through an imaginative museum inspired by the works of Zaha Hadid.

Role

Art Direction, CGI, Animation

Year

2022

Credits

Creative Direction – Golgotha
Art Direction – Golgotha, UIysse Luque, Benoît Texier
Motion Design & 3D – Ulysse Luque, Benoît Texier, Thibaut Iturra
Sound Design – Egon Elliut

Materia

Materia is an online NFT gallery featuring diverse artworks from multiple artists.

The Parisian studio Golgotha envisioned an identity that showcases the gallery's variety through multiple "M" symbols. They approached my friend Ulysse and I at Bumo to create a video that brings this concept to life.

Our task was to showcase the seamless transformation of these logos while taking viewers on a virtual journey through an imaginative museum inspired by the works of Zaha Hadid.

ROLE

Art Direction, CGI, Animation

Year

2022

Credits

Creative Direction – Golgotha
Art Direction – Golgotha, UIysse Luque, Benoît Texier
Motion Design & 3D – Ulysse Luque, Benoît Texier, Thibaut Iturra
Sound Design – Egon Elliut

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Identity

Golgotha, the masterminds behind the identity, crafted a collection of vector-based "M" symbols for the identity.

Identity

Golgotha, the masterminds behind the identity, crafted a collection of vector-based "M" symbols for the identity.

logos_materia_golgotha_2

Animatic

We kicked off the process by crafting a precise animatic. I worked on  carefully choosing the "M" symbols that would seamlessly transition in 3D while also defining the rhythm and duration of the video.

Animatic

We kicked off the process by crafting a precise animatic. I worked on  carefully choosing the "M" symbols that would seamlessly transition in 3D while also defining the rhythm and duration of the video.

Working with Houdini

Once the desired timings were established, we transformed the selected logos into 3D models and integrated them into Houdini, renowned for its powerful simulation solvers.

After numerous trial-and-error attempts, we successfully achieved a gratifying animation. The final technical hurdle involved ensuring that the newly transformed shapes retained sharpness after the ferrofluid-inspired transitions.

Working with Houdini

Once the desired timings were established, we transformed the selected logos into 3D models and integrated them into Houdini, renowned for its powerful simulation solvers.

After numerous trial-and-error attempts, we successfully achieved a gratifying animation. The final technical hurdle involved ensuring that the newly transformed shapes retained sharpness after the ferrofluid-inspired transitions.