Established in 2007, Prestashop has become a leading website building product.
In late 2022, Prestashop embarked on a brand film initiative, in which we had the pleasure to collaborate with a great creative team.
The concept was to tell the story of a user bringing his innovative ideas to fruition with the new Prestashop Edition, a groundbreaking website building feature.
Creative Direction & Production – Vendredi Society
Project Management – Bertrand Meunier
Art Direction, Design & Animation – Ulysse Luque, Benoît Texier
Music & Sound Design – Press Play On Tape
Copywriting – Lorène Cadeau
The challenge was to find a visual style that would fit into Prestashop's brand. We worked on a design that would set itself apart from the usual 3D "glassy" style: we chose to work with 2D gradients instead of lights to give volume to the shapes.