Le Monde 🡦

In order to retain customers and increase the subscriptions of the first newspaper in France, I've worked with Les Zinc (Concept & Design) and La Structure (Sound design) to create a video promoting the core values of Le Monde. The goal was to create a simple and elegant campaign suited for the different social networks.

The video was created around the concept of seven sentences promoting the core values of the newspaper. The design is typographical and minimalistic, giving all the strength to the text and its meaning.

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The main problematic in creating the video was to set a perfect pace with the type animation : fast enough to keep momentum and retain the viewer, slow enough to facilitate reading time for a large audience.

The sound design created by La Structure played a critical part in giving the video its attractiveness.

Sound design

La Structure

Concept & design

Les Zinc

Animation

Benoît Texier

Sound design

La Structure

Concept & design

Les Zinc

Animation

Benoît Texier