Andy 🡦
I helped Les Zinc (Concept & design) and La Structure (Sound design) promote the brand Andy, a company pushing the boundaries in the real-estate environment, with a video promoting the core values of the brand : benevolence, transparency and honesty.
To provide the brand a more approachable, empathic and welcoming side, Les Zinc imagined a character : Andy the Elephant, symbol of wisdom, reliability and longevity.
This led to the animal kingdom's metaphor, built around the storytelling of the urban jungle as the city.
The motion design was imagined as a fable : "The Bear, the Orangutan and the Elephant". It was very interesting to create and animate the whole jungle scenery to present a real-estate brand.
Technically speaking, I used very simple animation to give life to characters : no plugins, no 3D, only shape layers and some effects.
Sound design
La Structure
Concept & design
Les Zinc
Animation
Benoît Texier
Sound design
La Structure
Concept & design
Les Zinc
Animation
